Combining deep research and modern design
to create logos that capture attention and define brands.
MAKE THE RIGHT CHOICE
Let’s work on a logo designing strategy together
Crafting logos with impact
Consumers see more logo design today than ever before, but they only remember a select few. Great logo designing embody their brand, tell a unique story, speak values loudly – they stand for something.
At WEDIGITAL logo design agency Dubai provide logo design services , our logo designing process is informed by high-quality research and sound strategy. Our branding logo team goes hands-on with clients to create a logo that makes a real impression – something your audience can rally behind and rep with pride.
Our strategy to storytelling
Smart brands logo design services know a logo is a powerful storytelling device. Today’s iconic brand symbols enjoy their status because they have instant associations with moments, emotions, and attitudes. But they don’t start like this. They earn that space in the consumer’s mind.
To forge this bond with an audience, your brand must take the time to learn and listen. That process opens up big questions about the brand you are, and the brand you want to be one, five, or ten years down the line.
Impactful brand storytelling should make waves, but if it doesn’t have a foundation of research justifying it, success is just luck. That’s why our logo design process starts with research every time.
How we make great logos
Creating a new logo is a crystalizing moment for brands. We approach the task with clear objectives and a steady hand. Our process is grounded in research, iterative by design, and informed by our experiences of hands-on work building brands across different industries.
Getting your point of view
Our process begins at the source – with the client. Frank conversations about the state of a brand are integral to creating a logo that reflects (or positively changes) brand identity. Questions about external and internal brand perception, identity and aspirations, and competitive whitespace act as our compass as we move toward research, ideation and logo creation.
Laying our foundation
Research and study are at the core of our logo design process. Before even our earliest sketches, we add context by spotting trends, studying competitors, and identifying promising audience segments. This lays a strategic foundation to guide the rest of the project and solidifies our understanding of brand identity, client vision, customer sentiment, and more.
Setting an artistic foundation
The themes we’ve pulled from research allow our team to curate a range of materials for design and logo inspiration. From mood boards to competitor research, this is our chance to see what does (and doesn’t) resonate with brand stakeholders.
Crafting the heart of a brand
In a collaborative process, our designers and strategists meet to act on insights, inspiration and client feedback. It’s at this stage that we translate our research into logo concepts, which is as exciting for us as it is for you.
Honing in on a winning design
at WEDIGITAL branding logo designing we take an iterative approach to the approval process, presenting concepts to stakeholders, gathering their input, and refining until we’ve checked all the boxes. From black-and-white concepts, to color mockups, to finalization, your feedback drives the process.
Ready for the digital landscape
From app icons to push notifications, modern brands rely on their logos to say and do a lot. Once a logo design is approved, our team is ready to pinpoint essential use cases and build out creative assets to fit a range of digital situations, ensuring visual identity is consistent across the board.